Medico Marketing
What is Medico Marketing
Medico Marketing is a process of information exchange that happens between a drug manufacturer and the consulting doctor, nurse, pharmacist or with the patients. The objective of this exchange is to explain the company’s products and how it will assist the consumers in prognosis or treatment of the health related problem. The success of Medico Marketing is destined by the approaches or plans chosen for marketing. An efficient marketing management depends upon framing of goals, detection of a target market, transpiring a plan to reach the goal and scrutinizing the marketing strategy at regular periods for estimating the progress.
What we do in Medico Marketing
As a healthcare marketer at a medical practice, our primary duties are to promote the organization’s success to gain patients and maintain patient loyalty. An efficient medico marketing management depends upon framing of goals, detection of a target market, transpiring a plan to reach the goal and scrutinizing the medico marketing strategy at regular periods for estimating the progress.
Medico Marketing aims at information exchange concluding in a sale of healthcare product or therapeutic. Medical Ethics, truthfulness, clarity and absolute honesty are the pillars of medico-marketing.
Understanding Medico Marketing
Once the regulatory authority approves the drug, the biomedical industries such as pharmaceutical companies market the drug to physicians and patients; the whole set of activities are termed medico-marketing. Medico-Marketing means promoting pharmaceutical products. The World Health Organization opines pharmaceutical promotion as “all information and persuasive activities executed by pharmaceutical manufacturers and distributors, attempting to affect the prescription, supply, purchase, and/or use of medical drugs”.
Medico marketing Materials
The medico marketing team is responsible for updating health professionals and patients or end customers regarding the safe and effective use of the drug. The strategy is to create a market visibility of the drug by providing high quality and accurate information to the target audience. The major activities of medico-marketing include successful launch of the new product, promotion of the products with the help of the field force, creating brand recognition in the medical fraternity and education and spreading of awareness to the consumers. To perform these activities, the marketing team collaborates with medical writing team to develop various medical documents that facilitate marketing a pharmaceutical product. Few of the documents include:
- Product monographs
- Leave-behind literature
- Brochures
- Visual ads
- Newsletters
- Health blogs
- Salesforce training manuals
- e-learning modules for physicians and patients
- Whitepapers
- Web content
- Patient Stories
- Emailers